ABOUT SHIFA MERCHANT
Fashion, travel, and entertainment blogger known for her blog Sassy Shif Says. She has built a following writing about movies, food, beauty, lifestyle, and more.
Prior to launching her blog in the Spring of 2015, she worked as a movie marketeer for Bollywood films.
She has a Sassy Shif Says YouTube channel to accompany her blog that features hauls, vlogs, and other beauty videos.
She has one brother. Her mother's name is Mariyam Mukadam.
At the 2017 launch of the Dafni brush, she appeared on the red carpet alongside actress Gul Panag .
