August Horch

ABOUT AUGUST HORCH

Automobile entrepreneur and pioneer who created the Audi model. He published his autobiography, I Built Cars, in 1937. There is a Horch Museum in his honor, located in Germany.

He worked as a blacksmith and as a ship architect.

He first called his company Horch, but changed it to Audi because of a trademark dispute. He was inducted into the Automotive Hall of Fame in 2000. He is known for being a pioneer for engineering cars, and was one of the first to advocate for placing the engine of a car in the front as opposed to the rear.

He adopted two children in 1928 with his first wife, Anna Schulz Horch.

He started out working under Karl Benz .